TORONTO, ON - APRIL 5 -
Elders sit down to eat at the community centre at the 50 plus dinner which has been going on for over 20 years.
A man hanged his coveralls to dry on top of hail bails while taking the Aazhaawe ferry to Georgina Island.
The Chippewas of Georgina Island are raising concerns about the $535-million Upper York Sewage Solutions (UYSS) plant that will be built in Queensville, East Gwillimbury and will open up the north York Region to development. The First Nations community says there are many questions that remain about the plant that will dump 40-million litres of treated sewage into Lake Simcoe every day. The Ministry and the Region of York says it's state of the art technology and it's safe, but the Ministry of Education has been studying the environmental assessment for the project since 2014 and has yet to sign off on the project.
April 5, 2017. Carlos Osorio/Toronto Star
Age of Majority是一间初创广告公司，专门协助品牌透过新产品、经验和服务找寻增长机会和提供顾问服务，公司行政总裁韦斯（Jeff Weiss）表示广告业从业员主要是年轻人，他们普遍认为年长消费者都是吝啬和缺乏新科技概念，而且倾向以年轻人的推销方法应用在长者消费族群，但尼尔森最近公布的研究结果，证明业界既有观念并不正确。
Age of Majority去年进行的调查也显示，73%受访长者认为广告商没有顾及他们的需要。韦斯说：“年长消费者不会被年轻人的广告中吸引。”
韦斯认为科技、衣服和鞋履、娱乐和消闲、餐饮和个人用品，都是广告商可以开发的长者市场，他也留意到部分银行、汽车和医疗保健用品的广告商，随着人口渐趋老化，愈来愈理解长者在这类市场的价值，将保健用品推销做时髦产品，可能就是即将出现的长者友善广告挑战。
Age of Majority现时已接获多个加国品牌接洽，并且集中资源应付美国业务的增长，较早前也开始和多个以女性消费者为主导的品牌合作，例如Dove、Femarelle和Nexxus。随业务扩充，公司也计画聘请55岁以上人士负责相关工作。
