TORONTO, ON - APRIL 5 -
Elders sit down to eat at the community centre at the 50 plus dinner which has been going on for over 20 years.
A man hanged his coveralls to dry on top of hail bails while taking the Aazhaawe ferry to Georgina Island.
The Chippewas of Georgina Island are raising concerns about the $535-million Upper York Sewage Solutions (UYSS) plant that will be built in Queensville, East Gwillimbury and will open up the north York Region to development. The First Nations community says there are many questions that remain about the plant that will dump 40-million litres of treated sewage into Lake Simcoe every day. The Ministry and the Region of York says it's state of the art technology and it's safe, but the Ministry of Education has been studying the environmental assessment for the project since 2014 and has yet to sign off on the project.
April 5, 2017. Carlos Osorio/Toronto Star
Age of Majority是一間初創廣告公司，專門協助品牌透過新產品、經驗和服務找尋增長機會和提供顧問服務，公司行政總裁韋斯（Jeff Weiss）表示廣告業從業員主要是年輕人，他們普遍認為年長消費者都是吝嗇和缺乏新科技概念，而且傾向以年輕人的推銷方法應用在長者消費族群，但尼爾森最近公布的研究結果，證明業界既有觀念並不正確。
Age of Majority去年進行的調查也顯示，73%受訪長者認為廣告商沒有顧及他們的需要。韋斯說：「年長消費者不會被年輕人的廣告中吸引。」
韋斯認為科技、衣服和鞋履、娛樂和消閑、餐飲和個人用品，都是廣告商可以開發的長者市場，他也留意到部分銀行、汽車和醫療保健用品的廣告商，隨着人口漸趨老化，愈來愈理解長者在這類市場的價值，將保健用品推銷做時髦產品，可能就是即將出現的長者友善廣告挑戰。
Age of Majority現時已接獲多個加國品牌接洽，並且集中資源應付美國業務的增長，較早前也開始和多個以女性消費者為主導的品牌合作，例如Dove、Femarelle和Nexxus。隨業務擴充，公司也計畫聘請55歲以上人士負責相關工作。
